Akiko Nakashima / 中島　亜希子

On March 31, 2017, Gilbert Baker the creator of the iconic Rainbow Flag sadly passed away. Mr. Baker was both an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches.

To honor the memory of Gilbert Baker, NewFest and NYC Pride partnered with Ogilvy & Mather’s design team and created a font inspired by the Rainbow Flag named ‘Gilbert’. Go to typewithpride.com for more info.

A pro-bono project with Amnesty International supporting refugees. We created a symbolic nation to support all refugees and IDPs in the world. More information can be found here.

A digital project showcasing real time data from Watson in a tile format. During the entire US Open, we selected a few games and created and posted tiles in real time.

A twitter promotion to promote Daytona 500 in 2016. Users were able to tweet certain keywords to win special goods from NASCAR.

A webapp that takes your voice to produce a custom fonts created for The Webbys Awards. You can create your own fonts by going to typevoice.net.

A mobile app for iOS and Android created for San Pellegrino Sparkling Fruit Beverages. The app lets you wonder around the city.

A pro-bono project for UNESCO to promote awareness for the monuments lost in the world.

A social project for 2015 World Humanitarian Day with the UN. The first webapp ever to let users tell a story of humanitarian workers from first person perspective through their Facebook or Twitter.

An experiential campaign for SFB in Taormina, Italy. Users were given chance to experience 3 mins of Italy on Facebook via live stream.

An experiential campaign to promote quitting smoking for the Great American Smokeout Day - third Thursday of November. Making of footage can be found here.

A campaign to promote "off the menu" kind of thinking for San Pelegrino partnering with a famous chef, Michael Voltaggio. The campaign consisted of an event and content capture.

A concert event for Depend to promote awareness.

An experiential campaign to promote 2 new flavors for SFB at Eataly in NYC.

A campaign to transform Philips' brand globally. The project launched in 60 countries in 20+ languages.

A campaign for Coca Cola global where each person contributed to making a film online but uploading one of the frames which was printed on the t-shirt.