About

Highly experienced and motivated marketer currently living in Tokyo. Main focus in 360 marketing including business and marketing strategy, digital, editorial, social media, experiential and content marketing. Born and raised in Tokyo and have lived in Hawaii, Boston, and NYC. My personal passion is to create projects for good cause especially around refugees/UN initiatives and also to create innovative work.

東京都出身。15歳で単身渡米し、大学では経営情報システムおよび社会学を専攻。卒業後ニューヨークに拠点を移し広告業界で14年のキャリアを積む。360マーケティングをメインに様々なプロジェクトを手がけ、ディレクター昇進後はオペレーションにも深く関わる仕事に携わる。日本帰国後はNetflixや17LIVEなどのエンタメ業界にてキャリアを積む。本業以外でも、難民のためのプロボノプロジェクトに情熱を傾けている。

Clients : Nestlé, Coca Cola, UN, Aetna, IBM, Philips + more

https://www.linkedin.com/in/akikonakashima/


Awards

  • Type With Pride - NYC Pride and Newfest

    • Gilbert font now available as a system font on Adobe products.

    • Cannes Lions:

      • Silver: Design Lions - F07. Typography: Digital

      • Bronze: Design Lions - F05. Typography: Brand, Corporate & Other Communication Design

  • The Refugee Nation - Amnesty International

    • Cannes Lions:

      • Grand Prix for Good

      • Titanium Lion

      • Gold:

        • Design Lions - A03. Creation of a New Brand Identity: Non-profit

        • Design Lions - F02. Logo Design: International Companies & Brands

        • Design Lions - G01. Design Excellence in Effectiveness

        • Cross-Platform | B03: Guerilla and Design | C01: Logo

        • Product Design - B05. Social Impact

        • Promo & Activation | F02: Low Budget / High Impact Campaign

        • Outdoor | G01: Integrated Campaign led by Outdoor

      • Silver:

        • Direct: F02. Art Direction / Design

        • Promo & Activation | B01: Use of Ambient Media: Small Scale

        • Promo & Activation | A14: Charities and Non-profit

        • Outdoor | D04: Live Advertising and Events

      • Bronze:

        • 2018 Creative Effectiveness

        • PR | B02: Public Affairs & Lobbying

        • PR | E01: Multi-Markets Campaign

        • Promo & Activation: C01: Guerrilla Marketing and Stunts

        • Direct Lions - B02. Dimensional Mailing

        • Direct Lions - F02. Art Direction / Design

      • Shortlist:

        • Media: B08. Use of Events

        • Direct Lions - B03. Use of Ambient Media: Small Scale

    • One Show: 

      • Best of Show

      • Best of Design

      • Best of Cross-Platform

      • Gold: Cross-Platform | B03: Guerilla and Design | C01: Logo

      • Merit: Print & Outdoor | K08: Promotional Items - Single or Campaign

    • D&AD:

      • Yellow Pencil: Outdoor Advertising / Ambient

      • Wood Pencil:

        • Integrated & Collaborative / Earned Media - Medium Business

        • PR / Use of Events

    • 4A's Partner Awards: Diversity Partnership: Large Agency

    • Mercury Radio Award Finalist

  • Typevoice - Webby's Awards

    • One Show:

      • Silver: Design | C16: Dynamic / In Motion

      • Merit

        • Design | C25: Website Design

        • Direct Marketing | D15: Use of Digital Technology - Single or Campaign

        • Interactive | G02: Utility

        • UX / UI | R01: Utility

    • D&AD: Yellow Pencil: Crafts for Advertising / Typography for Advertising

    • Cannes: Silver: Design and Cyber

  • NASCAR The Hashtag 500

    • Caples: Gold: Social Media

    • One Show: Bronze: Social Media | P06: Community Building

    • Cannes: Bronze: Direct - Digital & Social - Use of Social Platforms

    • Webby Award: Winner : Social - Promotions & Contests

    • Clio: Silver: Integrated Campaign

  • UNESCO Reclaiming History

    • Webby Award: Honorees: Website - Activism

    • The Drum: Creative Work of the Week

    • Cannes: Shortlist: Digital & Social - Use of Web Platforms & Apps

    • Best of Ogilvy 2016

  • UN Share Humanity

    • Effies: Gold: Influencers, Bronze: Media innovation- existing channel

    • Caples: Bronze: UN - #ShareHumanity - Social Media

    • Cannes: Shortlist: Promo & Activation/ Use of Social Platforms, Shortlist: Branded Content & Entertainment

    • Webbys: Honoree: Viral Marketing

    • One Show: Merit: Direct Digital, Interactive Advertising, Branded Social Campaign

    • WPP Sustainability Report:Featured as part of the WPP Global Sustainability Report

    • SABRE Awards North America: Finalist: MULTIMARKET CAMPAIGN

  • Aetna Machine 11

    • Effies: Silver: 2016 North America, Healthcare Services

    • One Show: Merit: Print & Outdoor | J24: Ambient (Indoor & Outdoor)

    • Communication Arts: Non-traditional Advertising 2015 Award of Excellence

  • San Pellegrino Sparkling Fruit Beverage Three Minute In Italy

    • Echo: Gold: Direct Marketing

  • The Wearable Movie

    • FWA of the day

    • Cannes Shortlist Direct category